Cashback is a highly effective reward mechanic that gives customers a partial refund of their purchase—delivering tangible financial benefits while preserving price integrity.
Cashback typically returns a percentage of the transaction value. It can be structured as:
Each format can be tailored to different objectives, from boosting one-time conversions to building long-term loyalty.
Cashback delivers measurable value without discounting products. By providing rewards after purchase, it deepens customer commitment, builds repeat engagement, and works especially well in competitive, price-sensitive markets.
Cashback is especially effective in:
Modern implementations integrate seamlessly with digital wallets, apps, and payment systems—making it easy for customers to track, redeem, and stay engaged.
