Activation
Loyalty
Incentive

Scratch & Win

Scratch, reveal, and win—simple, playful, and instantly rewarding.

Scratch & Win delivers a light, intuitive, and satisfying experience by letting users scratch a digital panel to instantly reveal if they’ve won. Familiar and playful, it adds a tactile dimension to online interactions—making campaigns more engaging and memorable.

Participants qualify by completing an action (registration, purchase, survey, etc.) and then scratch a virtual panel on their screen.
The result—win or lose—is revealed instantly, creating a quick and interactive game loop.

Scratch & Win can be implemented as a standalone promotion or integrated into larger loyalty or incentive campaigns.

  • Leverages the familiar motion of scratching, adding a tactile feel to digital play.
  • Provides instant gratification, keeping participation exciting.
  • Simple to understand, lowering barriers to entry.
  • Creates anticipation and delight with every reveal.

    • Scratch & Win brings physical playfulness into digital engagement, blending simplicity with interactivity. It’s fast to launch, easy to use, and effective for turning everyday actions into rewarding brand moments.

  • Boosts conversions and participation rates.
  • Collects valuable customer data through gated entry.
  • Enhances brand recall with fun, tactile interactions.
  • Flexible enough for short-term promotions or ongoing loyalty programs.
  • Mobile-friendly, ensuring smooth play across devices.

    • Scratch & Win is widely adaptable across industries:

    • Retail & e-commerce – reward purchases or registrations.
    • Drive-to-store campaigns – incentivize in-store visits.
    • Promotions & giveaways – add surprise and delight.
    • Loyalty programs – create recurring, gamified engagement.

    Digital implementations can include customizable designs, probability settings, animations, and analytics to measure engagement and prize distribution.

    Alignement des objectifs marketing
    Sales & Conversion
    Lead Generations
    Customer Retention
    Customer Engagement
    Customer Activation
    Customer Intelligence
    Drive to Store
    Workforce Engagement
    Brand Awarness
    Edutainment
    Boost Channel Sales
    Customer Loyalty
    Les valeurs affichées sont indicatives : l'efficacité peut varier en fonction de la stratégie de campagne ou lorsqu'elle est combinée à d'autres mécanismes.
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