Wink Suite 2025

Activation

Loyalty

Incentive

Scratch & Win

Scratch, reveal, and win—simple, playful, and instantly rewarding.

Scratch & Win delivers a light, intuitive, and satisfying experience by letting users scratch a digital panel to instantly reveal if they’ve won. Familiar and playful, it adds a tactile dimension to online interactions—making campaigns more engaging and memorable.

Participants qualify by completing an action (registration, purchase, survey, etc.) and then scratch a virtual panel on their screen.
The result—win or lose—is revealed instantly, creating a quick and interactive game loop.

Scratch & Win can be implemented as a standalone promotion or integrated into larger loyalty or incentive campaigns.

Leverages the familiar motion of scratching, adding a tactile feel to digital play.

Provides instant gratification, keeping participation exciting.

Simple to understand, lowering barriers to entry.

Creates anticipation and delight with every reveal.

Scratch & Win brings physical playfulness into digital engagement, blending simplicity with interactivity. It’s fast to launch, easy to use, and effective for turning everyday actions into rewarding brand moments.

Boosts conversions and participation rates.

Collects valuable customer data through gated entry.

Enhances brand recall with fun, tactile interactions.

Flexible enough for short-term promotions or ongoing loyalty programs.

Mobile-friendly, ensuring smooth play across devices.

Scratch & Win is widely adaptable across industries:

Retail & e-commerce – reward purchases or registrations.
Drive-to-store campaigns – incentivize in-store visits.
Promotions & giveaways – add surprise and delight.
Loyalty programs – create recurring, gamified engagement.

Digital implementations can include customizable designs, probability settings, animations, and analytics to measure engagement and prize distribution.

Marketing objective alignment

Customer Intelligence