Video contests are one of the most impactful engagement mechanics, turning user-generated content into powerful brand storytelling through motion, sound, and narrative.
Participants are invited to create original videos around specific themes, product demonstrations, brand stories, or creative challenges.
Effective setups provide clear guidelines and technical specs while leaving room for personal expression.
Entries are judged by expert panels, public voting, or hybrid methods, with winners gaining recognition, exposure, and valuable prizes.
Video contests transform customers into authentic brand storytellers. The effort invested in creating a video builds deep emotional ties, while the format generates shareable, high-quality content that travels across networks and fuels long-term advocacy.
Video contests are highly versatile, adaptable across industries—from consumer goods and fashion to travel, technology, food & beverage, and B2B.
They can be structured as:
