Deal Registration is a core channel incentive that allows partners—resellers, VARs, or system integrators—to formally register sales opportunities they uncover. By protecting their lead and rewarding successful closures, it builds trust and encourages proactive prospecting.
Partners submit leads or opportunities through a vendor’s portal.
Once reviewed and approved (to prevent duplicate claims or channel conflict), the partner receives:
Deal Registration builds mutual trust and transparency between vendors and partners. It ensures that effort invested in developing new business is protected and rewarded—transforming partners into motivated hunters for new opportunities.
Deal Registration is especially effective in industries with high-value or complex sales cycles, including:
Best practices include:
Modern partner portals streamline registration, approval workflows, and reporting—making the process transparent and efficient for both vendors and partners.
