Wink Suite 2025

Activation

Loyalty

Incentive

Gift With Purchase

Add value without discounting—turn every purchase into a lasting brand experience.

Gift with Purchase (GWP) is one of the most established and consistently effective retail promotions. It creates a win-win: customers receive extra value, while brands drive sales, loyalty, and product discovery, without undermining price integrity.

A complimentary item is offered when customers meet a specific purchase requirement:

reaching a minimum spending threshold (e.g., “Free tote bag with $50+ purchase”),
or buying designated products (e.g., “Free travel-size serum with any moisturizer purchase”).

The most effective gifts are desirable, aligned with the brand, and either complement purchased items or extend the brand experience.

Leverages the psychological power of “free”, proven to outperform equivalent discounts.
Activates reciprocity, creating goodwill when customers receive a gift.
Reduces purchase hesitation by providing immediate gratification.
Creates a lasting physical touchpoint, serving as a reminder of the brand with each use.

Unlike discounts, GWP promotions preserve price perception while adding value. By offering thoughtful gifts, brands strengthen loyalty, encourage trade-ups, and keep their products top of mind long after the initial purchase.

Drive immediate sales increases and higher average order values.

Encourage brand switching—studies show up to 70% of consumers will switch brands for a free gift.

Move specific inventory or introduce new products through strategic gift selection.

Stimulate future purchases when gifts showcase complementary items.

Provide insights into customer value perception through redemption data.

GWP promotions are versatile across categories—cosmetics, fashion, home goods, electronics, food & beverage, and even services.

They can be used as:

short-term sales drivers for immediate results,
seasonal promotions or holiday campaigns,
new product introductions tied to gifts,
or ongoing loyalty program features to reward repeat customers.

Modern strategies enhance impact with personalization (matching gifts to profiles), tiered gifts at higher spend levels, limited editions for collectibility and urgency, and digital integrations for seamless redemption across online and in-store.

Marketing objective alignment

Customer Intelligence