Activation
Loyalty
Incentive

Lucky Number

Fast, fun, and rewarding—Lucky Number makes every action a chance to win.

Lucky Number is a fast, simple, and exciting mechanic that combines luck with instant gratification. With minimal effort, it turns routine actions into moments of surprise and delight.

Participants receive a code through a qualifying action—such as a purchase, registration, or promotional activity.They enter the code and instantly find out whether they’ve won a prize.The mechanic works seamlessly both online and offline, making it highly versatile.

  • Leverages the universal appeal of luck-based rewards.
  • Provides instant results, keeping engagement high.
  • Encourages desired behaviors like purchasing, signing up, or visiting a store.
  • Delivers a sense of anticipation and excitement with every entry.

Lucky Number offers maximum impact with minimal complexity. It’s easy to implement, fast for users to understand, and effective at driving behaviors while gamifying the customer journey.

  • Boosts sales and registrations by linking entry to customer actions.
  • Expands customer databases with lead capture tied to participation.
  • Adds playful gamification to incentive or drive-to-store campaigns.
  • Provides measurable results with clear tracking of entries and redemptions.

    • Lucky Number is widely adaptable across industries:

    • Retail & e-commerce – link codes to purchases for repeat sales.
    • Drive-to-store campaigns – reward customers for in-store visits.
    • Loyalty programs – add surprise-and-delight rewards.
    • Incentive campaigns – motivate employees, resellers, or partners.

    Digital platforms make it easy to automate code validation, manage prize distribution, and integrate results with CRM or loyalty systems.

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    Marketing objective alignment
    Sales & Conversion
    Lead Generations
    Customer Retention
    Customer Engagement
    Customer Activation
    Customer Intelligence
    Drive to Store
    Workforce Engagement
    Brand Awarness
    Edutainment
    Boost Channel Sales
    Customer Loyalty
    The values shown are indicative: effectiveness may vary depending on the campaign strategy or when combined with other mechanics.
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