Wink Suite 2025

Activation

Loyalty

Incentive

Match It

Turn brand knowledge into lasting memory through playful pattern matching.

Match It mechanics are versatile, accessible, and highly engaging. By tapping into natural pattern recognition, they create satisfying interactive experiences that both entertain and strengthen key brand associations.

Participants are asked to match pairs of related items through formats such as:

card-flipping memory games,
drag-and-drop pairing challenges,
line-connection puzzles,
or multiple-choice association tasks.

Marketing applications often pair:

brand elements with benefits,
products with use cases,
ingredients with advantages,
before-and-after scenarios.

The mechanic works equally well in digital interfaces, physical cards, or printed materials.

Leverages the brain’s pattern recognition drive, rewarding correct matches.
Taps into the completion principle, where people naturally seek to resolve unfinished patterns.
Provides instant feedback and small rewards for accuracy.
Strengthens associative memory, embedding brand connections beyond the activity.

Matching mechanics transform passive information into active learning experiences. By pairing brand elements with benefits in a playful format, they create mental associations that stick—making product knowledge easier to remember and harder to forget.

Accessible and enjoyable across all age groups.
Turns dry product or brand information into engaging gamified content.
Reinforces brand associations through active interaction.
Adapts difficulty with more items, subtle pairings, or time-based challenges.
Provides valuable insight into which associations come naturally and which require reinforcement.

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Match It mechanics are highly adaptable across industries—retail, healthcare, finance, education, food & beverage, and B2B.

They can be used as:

standalone activities for customer engagement,
campaign elements within loyalty or promotional programs,
educational tools in schools or training contexts,
product training exercises for staff or clients.

Digital platforms enhance the format with animations, sound effects, timers, progressive levels, and analytics on user behavior. Touchscreens make drag-and-drop matching especially intuitive and satisfying.

Marketing objective alignment

Customer Intelligence