Member Get Member (MGM) programs leverage the power of personal recommendations by rewarding existing customers for bringing in new ones—turning trust between friends and peers into high-value growth.
MGM programs use a dual incentive structure:
Rewards can include discounts, loyalty points, free products, cash incentives, or exclusive perks.
The most effective setups feature simple referral processes, clear communication of benefits, and seamless tracking—often powered by referral codes, apps, or integrated digital platforms.
MGM programs transform customers into trusted brand ambassadors, producing higher-quality leads at lower acquisition costs. By rewarding both referrers and referees, they drive growth while strengthening loyalty and engagement simultaneously.
MGM is adaptable across industries—retail, subscription services, financial services, travel, SaaS, and more.
It can be deployed as:
Modern implementations enhance impact with app integration, one-click sharing, automated tracking, and analytics to optimize program performance.